My name is Cat. I live in a pink apartment in New York City.
I'm a copywriter and creative thinker. For an explanation on the macaron enthusiasm, head to my fun facts.
Currently, I'm writing and concepting with Ralph Lauren's copy team.
Check out my work so far —and let me know what you think.
EDUCATION
Fashion Institute of Technology (FIT), State University of New York
Bachelor’s Degree of Science in Advertising & Marketing Communications Honors: Magna Cum Laude, Dean’s List
WORK EXPERIENCE
Ralph Lauren; New York, NY (Sept 2020 - Present)
Manager, Copy/Concept
● Brands: Luxury, Lauren and Fragrance
● Conceptualize 360 campaigns – creative executions and taglines
● Lead working sessions with creative and art directors for 360 campaign executions
● Collaborate with social and creative teams to develop social copy: Instagram feed and stories, Twitter, Facebook
● Create compelling romance copy for Polo Ralph Lauren Factory collateral: catalog, email, SMS
● Monitor and revise copy submitted by other departments and teams
● Deepen relationships with key contacts for each brand and project
● Software: Monday, Google Drive, Zoom
Stuart Weitzman; New York, NY (March 2020 - June 2020)
Editorial Assistant
● Report to Associate Editor
● Develop concepts to be pitched to SW marketing teams
● Conceptualize, create, develop and edit content across all global SW platforms: digital, e-comm, marketing, retail
● Reinforce and showcase voice in PDPs, PLPs, emails, email banners, social copy and messaging at large
● Monitor and proofread copy submitted by other departments and teams
● Collaborate with outside team at Persado on best language to be implemented in email messaging (specifically, subject lines)
● Software: Basecamp, Google Drive, Zoom
Nicole Miller; New York, NY (May 2019 – December 2019)
Copywriter
● First copywriter for brand
● June-October: temp social media manager for digital marketing team (Instagram, Facebook, Pinterest): handle creative
direction and planning of all social media shoots: casting, styling, image selecting, posting and feed planning
● Strategize with e-commerce leads to create strong, distinct voice
● Develop and implement voice and DNA. Website: banners; PLPs, PDPs; Email: subject lines, preview text, body; Social: captions
● Increased email CTOR by 3%
● Strengthen SEO through updating of current and upcoming delivery copy with assistance of Capgemini team; incorporate
nonbrand keywords into copy to contribute to organic growth
● Improved growth of “Striking Distance” keywords
● Software: Shopify, AS400, Joor, Sked, Microsoft suite
Birchbox; New York, NY (Jan 2019 - May 2019)
Copywriting Intern
● Report to Senior Copywriter
● Create PDPs for products’ onsite profiles
● Draft email campaigns for new launches
● Craft captions for social media platforms
● Contribute to TheBirchbox Magazine and BirchboxMan.
● Confirm all copy adheres to the Birchbox voice and Editorial Style Guide
● Attend Product Handoff meetings to assist in organized exchange of samples between Copy and Merchant teams
● Completed 100+ additional hours at worksite
SKILLS
Imaginative thinker. Grammar lover. Self-motivated. Adaptable.
ACTIVITIES
Literacy Partners English Conversation Partner (October 2020 – Present)
Literacy Partners Liz Smith Adult Literacy Tutor (October 2019 – March 2020)
Phi Theta Kappa Honors Society Member (September 2016 – May 2020)
Resume. (HOVER AND SEE)